Manager - Public Relations - BFSI

Job Description: PR Manager

RoleOverview

We are seeking an experienced PR Manager (5 - 12 years) to lead external communications, media relations, and brand advocacy initiatives. This role combines contribution to the PR strategy and execution to strengthen brand visibility, credibility, and reputation across markets.

Key Responsibilities

- Contribute to the communication strategies and execute the same end to end

- Ensure consistent brand messaging across all media channels and stakeholder touchpoints.

- Drive PR opportunities that enhance brand image, visibility, and credibility.

- Maintain the balance of all the media channels to reach the right TG across countries

- Create and maintain a monthly & yearly calendar to maintain the consistency in the visibility of the brand

- Write and review press releases, thought-leadership articles, and other communication documents as required.

- Support and work with marketing and branding at large to maintain the alignment in the initiatives.

- Maintain a content repository including press releases, articles, FAQs, and briefing documents.

- Manage PR agency output to strengthen brand reputation and influence.

- Track the effectiveness of PR activities and outcomes on a regular basis.

- Deploy and monitor crisis communication strategies in coordination with legal teams and brand custodians.

- Strong media relations in India and should be able to manage PR in other countries also.

Requirements:

- 5-12 years of proven experience in PR, communications, or media relations. BFSI exp is Must.

- Strong network of media contacts across print, digital, and broadcast.

- Demonstrated expertise in crisis communication and brand reputation management.

- Experience in social media amplification of PR coverage.

- Excellent communication, storytelling, and stakeholder management skills.

- Ability to manage agencies, internal stakeholders, and cross-functional teams.

- Strong organizational and project management skills to deliver within deadlines.

- Should have a performance and KPI driven approach to the work