Manager - Public Relations & Marketing - Healthcare

Experience: 3-4 years

Location: Bangalore (Candidates must be currently based in Bangalore)

Language Preferences: Should know Kannada and English. Any other southern language knowledge is an added advantage

Role Overview

We are looking for a dynamic PR & Marketing professional for our client to enhance brand visibility, support communication strategies, and execute marketing campaigns across digital and offline platforms. The candidate should be proactive, creative, and comfortable interacting with corporate clients.

Key Responsibilities

Marketing & Lead Generation:

- Send emails to prospective clients and work on generating new business leads.

- Take initiative to connect with corporate clients and schedule/demo sessions.

- Follow up with clients effectively to close leads and maintain relationships.

- Manage digital marketing and social media activities to increase visibility.

Public Relations:

- Develop and implement PR strategies to support brand building.

- Draft press releases, articles, announcements, and internal/external communication materials.

- Maintain relationships with media, influencers, and industry partners.

- Track media coverage, prepare PR reports, and manage online reputation.

Content & Campaign Management:

- Create engaging content for marketing materials, social media posts, emailers, and brochures.

- Collaborate with design/creative teams to produce promotional assets.

- Conduct market and competitor research to support communication strategy.

Event & Demo Coordination:

- Present demo sessions to corporate clients (training will be provided).

- Support planning and execution of corporate events, workshops, and brand activations.

- Coordinate logistics and ensure smooth event execution.

Requirements

- Degree in Marketing, Mass Communication, Business, or related field.

- 3-4 years of experience in marketing, PR, sales support, or communication roles.

- Good communication skills (must).

- Strong presentation skills for conducting demo sessions (must).

- Ability to generate leads through email outreach and client follow-up.

- Knowledge of digital marketing tools (Google Analytics, Meta Business Suite, SEO basics).

- Creative thinking, strong organizational skills, and ability to manage multiple tasks.