Key Responsibilities:

Media Relations & Outreach:

- Relationship Building: Develop, nurture, and maintain robust relationships with key journalists, editors, broadcast producers, media publications (global and regional), and influential industry figures across business, sustainability, and sector-focused domains.

- Proactive Pitching: Drive proactive and strategic media outreach to consistently secure positive, high-quality, and meaningful coverage in top-tier business, financial, and industry-specific publications.

- Content Development: Draft, edit, and coordinate the timely distribution of impactful press releases, media statements, comprehensive media kits, and fact sheets.

- Media Management: Efficiently coordinate and manage media engagements, including one-on-one interviews, press conferences, media briefings, and provide rapid, accurate, and authorized media responses, especially during critical announcements or crises.

Content & Communication Strategy:

- High-Quality Content Creation: Conceptualize, create, and meticulously refine a diverse range of high-quality communication assets, including detailed press notes, executive leadership quotes, strategic op-eds, in-depth thought-leadership articles, detailed FAQs, and precise internal/external talking points.

- Cross-Functional Alignment: Collaborate closely with internal social media and digital teams to ensure PR-aligned content amplifies key messages across all platforms.

- Resource Management: Maintain and update a centralized, comprehensive repository of all communication materials, key media FAQs, company backgrounders, and corporate credentials to ensure consistency and readiness.

Brand & Reputation Management:

- Intelligence Gathering: Proactively monitor and analyze news flow, competitor communications, and significant industry developments; provide timely, insightful reports and strategic recommendations to leadership.

- Strategic Support: Actively support corporate reputation enhancement programs, including strategic Environmental, Social, and Governance (ESG) communication, and targeted brand positioning initiatives.

- Crisis Preparedness: Play a crucial role in crisis communication preparedness, including the development of crisis manuals, simulation exercises, and providing swift, effective support during actual crisis response.

Event & Campaign Support:

- Campaign Execution: Plan, execute, and manage all PR activities surrounding major organizational events, including product launches, significant corporate announcements, policy and regulatory engagements, and participation in key industry conferences.

- Agency Management: Serve as the primary liaison with external Public Relations agencies, ensuring alignment on strategic objectives, providing clear direction, and rigorously monitoring their performance and impact.

Reporting & Analytics:

- Performance Tracking: Systematically track and log all media coverage (print, digital, broadcast).

- Impact Analysis: Prepare and present detailed monthly PR scorecards, complete with sentiment analysis, share-of-voice metrics, and comprehensive impact reports for senior management.

- Outcome Focus: Ensure all PR campaigns and initiatives are designed for measurable outcomes, continuously refining strategies based on performance data.

Qualifications:

Required:

- Education: A Degree in Communications, Journalism, Public Relations, Marketing, or a related field.

- Experience: Minimum of 5-8 years of progressive experience in Public Relations, with a significant portion dedicated to corporate communications or agency leadership roles.

- Skills: Exceptional written and verbal communication skills; demonstrated ability to work in a fast-paced environment and manage multiple deadlines effectively.

Preferred:

Advanced Degree: MBA (Master of Business Administration) or a Master's degree in Communications/Journalism is highly desirable.

Industry Knowledge: Experience working within our specific industry sector (mention your industry if applicable, Technology, Finance, Renewable Energy).

Global Exposure: Experience in managing PR across multiple geographies or working with international media