Manager - Public Relation - SaaS/Retail

Job Description

Title: PR Manager

Experience: 10 to 18 years

Location: Mumbai

Must-Have:

- 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.

- Strong media relationships with key business, tech, and industry publications.

- Collaboration and management skills when working with an external agency

- Exceptional storytelling skillsability to craft compelling narratives from complex topics.

- Experience in securing media coverage, managing press releases, and handling crisis communications.

- Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.

Role And Responsibilities :

PR Strategy & Execution

- Develop and lead the global PR strategy for all product verticals, ensuring alignment with business goals.

- Own the end-to-end media relations, press outreach, and storytelling efforts.

- Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.

- Position leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.

- Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.

Media & Industry Relations

- Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.

- Develop a strong press network to ensure consistent and impactful media coverage.

- Manage media requests, interviews, and speaking opportunities for leadership team.

- Drive executive communications, including keynote speeches, panel discussions, and industry event participation.

Content & Thought Leadership

- Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.

- Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.

- Work closely with the content and growth teams to align PR efforts with broader marketing strategies.

- Lead crisis communications and reputation management when necessary.

Corporate & Community Engagement

- Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify brand visibility.

- Engage with online communities, industry forums, and professional networks to position as an industry leader.

- Support internal communications to keep employees informed and aligned with key brand messaging.

Some Specific requirements:

Nice-to-Have:

- Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.

- Background in journalism, media, or content strategy.

- Strong connections within AI, automation, and digital commerce circles.

- Experience with executive communications and thought leadership campaigns.