Manager - Product Strategy/Trade Marketing & Channel Programs - Building Materials & Consumer Infrastructure Solutions

Manager - Product Strategy, Trade Marketing & Channel Programs

My Client is one of the leading Indian building materials and consumer infrastructure solutions company with a strong pan-India distribution network and a rapidly growing presence across multiple product categories.

As part of our growth journey, they are strengthening thier Product & Trade Marketing function to drive channel engagement, product adoption, and go-to-market excellence.

KEY RESPONSIBILITIES :

A) Channel Loyalty & Engagement :

1. Design and execute dealer, distributor, contractor, retailer, and influencer loyalty programs.

2. Build reward and recognition frameworks to enhance partner engagement and retention.

3. Monitor program performance, participation, and ROI.

B) Product Visibility & Market Penetration :

1. Develop initiatives to improve product visibility and adoption across channel partners.

2. Drive product awareness campaigns and activation programs.

3. Collaborate with sales teams to improve product penetration and market share.

C) Trade Marketing :

- Plan and execute trade schemes, incentive programs, retailer activations, and promotional campaigns.

- Develop POSM, merchandising, and in-market visibility initiatives.

D) GTM Strategy & Product Launches :

1. Support product launches through channel-focused GTM plans.

2. Drive pricing, promotions, channel activation, and launch readiness.

3. Partner with sales, category, and product teams to maximize market impact.

E) Channel Expansion :

1. Identify opportunities for dealer and distributor network growth.

2. Support expansion into new markets and regions.

F) Analytics & Insights :

1. Track loyalty program effectiveness, channel productivity, and business KPIs.

2. Convert market intelligence into actionable growth initiatives.

Some Basic necessary Skills :

1. Trade Marketing

2. Channel Marketing

3. Dealer Engagement

4. Loyalty Program Design & Execution

5. GTM Strategy

5. Product Launches

6. Channel Expansion

7. Incentive Programs

EXPERIENCE : 3 to 6 Years Post MBA Experience

Ideal candidates should have demonstrated experience in at least one of the following :

1. Dealer Loyalty Programs

2. Retailer Engagement Programs

3. Contractor / Influencer Programs

4. Trade Marketing

5. Channel Development

6. Product Marketing

7. GTM Execution

This is a unique opportunity to work at the intersection of Product Marketing, Channel Strategy, and Business Growth, with significant ownership and visibility. If you are looking to create meaningful business impact, build large-scale loyalty and engagement programs, and accelerate your career in a high-growth organization, we would love to hear from you.