Key Responsibilities - Product Marketing & GTM Series Manager (Smartphone & IOT)

Full Lifecycle & GTM Execution:

- Own the end-to-end product lifecycle: from planning and launch readiness to ongoing engagement and phase-out, aligned with commercial goals, retail sell-out, and consumer feedback loops.

- Lead the Product Marketing Brief process, using in-depth consumer insights and market intelligence to guide product positioning, pricing, channel strategy, and portfolio choices.

- Drive and unify cross-functional GTM execution across marketing, sales, digital, retail, and channel teams etc. to maximize launch impact for smartphones in India.

Risk Identification & Mitigation:

- Act as the lifecycle risk champion, proactively flagging risks at every stage.

- Design and deploy contingency strategies to resolve issues and ensure the swift success of sustainable products.

Market Sensing & Consumer Insight:

- Serve as the internal advocate for Indian smartphone consumers-identifying emerging trends, needs, and behaviors.

- Continuously monitor competitive activity, launches, price moves, and campaigns; recalibrate strategies to defend share and sustain growth.

Retail & Channel Enablement:

- Drive premium in-store experiences, highlighting hero features, design innovations, and affordability programs unique to.

- Build promoter enablement: enable impactful value pitches, training materials, and retail scripts to ensure memorable, consistent brand messaging for consumers.

Partner & Stakeholder Management:

- Operationalize external partnerships, ensuring timely delivery, quality standards, and alignment with brand promise.

- Foster accountability and collaborative execution across internal and external teams to deliver robust launch and lifecycle outcomes.

Performance Monitoring & Closure:

- Track, analyze, and share post-launch review reports; lead structured stage reviews to document actionable insights and continuous improvement.

Category Management & Strategy:

- Shape segment/category strategy and lifecycle management for assigned smartphone series; establish go-to-market plans with business and product teams.

- Benchmark series against competitors, advise on impactful positioning and pricing for the Indian market.

- Oversee given portfolio & drive product launches, promotions, inventory, and sell-out.

- Plan and execute integrated marketing campaigns (offline/online, digital, retail, experiential).

- Work closely with sales, retail, e-tail, and channel teams for effective training, messaging, and conversion.

Skills & Qualifications:

- Graduate/Postgraduate in Management/Business; MBA preferred.

- 5-10 years' experience in product/category marketing (smartphones/electronics/ FMCD).

- Demonstrated success launching smartphone products in India; experience managing GTM, P&L, channel strategy, and retail execution.

- Strong market analysis and reporting skills; advanced in Excel and dashboards.

- In-depth knowledge of Indian smartphone consumers and trends.

- Collaborative leadership and stakeholder management skills.

- Excellent creative, communication, and analytical abilities.