Manager - Product Marketing - B2C Digital Products

Manager - Product Marketing - B2C Digital Products - Top b2c product company only

Role Overview:

As a Product Marketing Manager for B2C Digital Products, you will be at the forefront of driving growth and engagement for our flagship products. Your day-to-day will involve crafting compelling product narratives, executing go-to-market strategies, and analyzing market trends to identify opportunities. You'll collaborate closely with product management, engineering, sales, and customer success teams to ensure a cohesive and impactful product experience. Ultimately, you will be responsible for ensuring our products resonate with our target audience, driving adoption, and maximizing customer lifetime value.

Key Responsibilities:

- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases, ensuring alignment with overall business objectives.

- Create compelling product messaging and positioning that differentiates our products in the market and resonates with target customers.

- Conduct market research and competitive analysis to identify opportunities and inform product development decisions.

- Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels, including digital, social media, and email.

- Partner with the sales team to develop sales enablement materials and training programs that equip them to effectively sell our products.

- Analyze product performance data and customer feedback to identify areas for improvement and optimize marketing strategies.

- Manage product marketing budget and track ROI of marketing initiatives.

Required Skillset:

- Demonstrated ability to develop and execute successful product marketing strategies for B2C digital products.

- Strong understanding of consumer behavior and market trends.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across teams.

- Proven ability to analyze data, identify insights, and make data-driven decisions.

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Experience working in a fast-paced, agile environment.

- Adaptable to work in Mumbai/Bangalore location.