Company Overview:

PeopleStrong Technologies Private Limited is a leading enterprise HR technology company that provides a comprehensive SaaS-based platform to manage the entire employee lifecycle. Operating at the intersection of human resources and advanced technology, the company serves large-scale enterprises across diverse industries, helping them streamline recruitment, payroll, performance management, and talent development. With a significant footprint in the Asian market, PeopleStrong focuses on building intuitive, data-driven solutions that empower organizations to enhance workforce productivity and employee experience.

Role Overview:

As a Product Marketing Manager based in Gurugram, you will serve as the bridge between our product engineering teams and the market. You will be responsible for translating complex technical features into compelling value propositions that resonate with HR leaders and decision-makers. Working closely with product management, sales, and demand generation teams, you will drive the narrative for our product suite, ensuring that our market positioning aligns with evolving industry trends and customer needs. Your work will directly influence our competitive standing and contribute to the successful adoption of new features across our enterprise client base.

Key Responsibilities:

- Develop and execute comprehensive go-to-market strategies for new product releases to ensure successful market penetration and user adoption.

- Create high-impact sales enablement collateral, including battle cards, pitch decks, and case studies, to empower the sales team to close deals more effectively.

- Conduct deep-dive competitive analysis to identify market gaps and refine our product messaging against key industry rivals.

- Collaborate with the product team to influence the product roadmap based on direct customer feedback and market intelligence.

- Orchestrate cross-functional product launches by coordinating with marketing, sales, and customer success teams to ensure consistent messaging across all channels.

- Analyze product performance metrics and customer usage data to optimize marketing campaigns and improve overall product positioning.

Required Skillset:

- Demonstrated ability to translate technical product specifications into clear, persuasive business value for enterprise stakeholders.

- Proven experience in managing end-to-end product launches and developing go-to-market frameworks within a B2B SaaS environment.

- Strong analytical skills to interpret market data and customer insights, turning them into actionable product marketing strategies.

- Exceptional communication and storytelling abilities, with the capacity to influence cross-functional teams and senior leadership.

- Ability to thrive in a fast-paced, hybrid work environment in Gurugram, managing multiple product workstreams simultaneously.

- A degree in Business, Marketing, or a related field, complemented by 3 - 10 years of professional experience in product marketing or a similar strategic role.