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Job Views:  
726
Applications:  242
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Job Code

1707380

Manager - Product Marketing

August Digital Solutions.5 - 10 yrs.Bangalore
Posted 2 months ago
Posted 2 months ago

Job Description :


Role : Manager - Product Marketing

Location : Bangalore (Nagarbhavi)

Experience : 5 - 10 Years


Employment Type: Full-Time

Educational Qualification :

Bachelor's Degree (BE/B.Tech) in :

- Electronics & Communication Engineering (ECE)

- Electrical & Electronics Engineering (EEE)

- Instrumentation Engineering

- Embedded Systems / Electronics or related disciplines

Product Manager / Product Marketeer to drive business growth, profitability, and market expansion across a diverse portfolio of electronic components and solutions.

The role will focus on managing and developing business for:

- Primary & Secondary Lithium Batteries for Smart Metering, Industrial, and Automotive Applications

- TFT/LCD Display Solutions for Metering and Industrial Electronics

- PCB/PCBA Solutions for Embedded Electronics

- Passive Components (Resistors, Capacitors, Inductors, Protection Devices)

- Discrete Semiconductors (Diodes, Transistors, MOSFETs, IGBTs)

- Connectors & Interconnect Solutions

- Electromechanical Components (Relays, Switches, Fans, Thermal Solutions)

- Power Management & Energy Storage Solutions

The ideal candidate should possess a strong blend of technical knowledge and commercial acumen, with experience working with OEMs, EMS companies, design houses, R&D teams, suppliers, and customers within Smart Metering, Industrial Electronics, Automotive, Telecom, Networking, Consumer Electronics, and Embedded Systems sectors.

Key Responsibilities :

Product & Business Management :

- Manage assigned product portfolios and drive revenue, profitability, and market share growth.

- Own and monitor Sales Revenue, Gross Profit (GP), and business performance against defined targets.

- Develop annual business plans, forecasting models, and growth strategies.

- Track forecast versus actual business performance and drive corrective actions where required.

- Maintain healthy supplier backlog and inventory levels to support business objectives.

Demand Creation & Business Development :

- Drive demand generation activities in collaboration with Sales, Product Specialists, and FAE teams.

- Build and maintain a strong opportunity pipeline, design funnel, and project tracker.

- Identify and develop new business opportunities across Smart Metering, Industrial, Automotive, Telecom, Consumer, and Embedded Electronics segments.

- Engage with customers for product selection, design-in support, qualification, and approvals.

- Support strategic account development and customer relationship management initiatives.

Go-to-Market & Product Strategy :

Develop and execute Go-to-Market (GTM) strategies for existing and new product lines.

- Define product positioning, value propositions, pricing strategies, and growth plans.

- Drive product launches, supplier promotions, and customer engagement programs.

- Monitor market trends, customer requirements, and competitive activities to identify growth opportunities.

Technical & Application Support:

- Support customers and internal teams with technical product discussions and application requirements.

- Work closely with customer R&D, Engineering, Procurement, and Quality teams.

- Review datasheets, specifications, BOMs, and hardware requirements to recommend suitable solutions.

- Support qualification activities, sample management, and design-win conversions.

Supplier & Portfolio Management :

- Build and maintain strong relationships with suppliers and manufacturing partners.

- Drive supplier business plans, quarterly reviews, and strategic growth initiatives.

- Evaluate supplier product roadmaps, pricing structures, competitive positioning, and market opportunities.

- Ensure alignment between supplier objectives and company growth plans.

Commercial & Operational Management :

- Handle RFQs, quotations, pricing negotiations, forecasting, and project tracking.

- Coordinate with suppliers, sales teams, FAEs, operations, procurement, and logistics teams.

- Monitor inventory, stock turns, aging inventory, and supply chain performance.

- Support business reviews and management reporting through data-driven analysis.

Cross-Functional Collaboration :

- Work closely with Regional Sales Teams, Asset Managers, FAEs, Product Specialists, and supplier representatives.

- Participate in customer visits, supplier meetings, technical discussions, and business reviews.

- Act as a key liaison between customers, suppliers, and internal stakeholders to maximize business opportunities and customer satisfaction.

Technical and Business skills and Requirements :

Strong understanding of one or more of the following product categories :

- Energy & Power Solutions

1. Primary Lithium Batteries

2. Secondary Lithium Batteries

3. Energy Storage Solutions

4. Power Management Products

- Display Solutions

1. TFT Displays

2. LCD Modules

3. Human Machine Interface (HMI) Solutions

- Embedded Hardware Solutions

1. PCB Technologies

2. PCBA Manufacturing & Assembly

3. Embedded Electronics Systems

- Electronic Components

1. Passive Components (Resistors, Capacitors, Inductors, Protection Devices)

2. Discrete Semiconductors (Diodes, Transistors, MOSFETs, IGBTs)

3. Connectors and Interconnect Products

4. Electromechanical Components (Relays, Switches, Fans, Thermal Solutions)

Desired Experience and Competencies :

- 5-10 years of experience in Product Management, Product Marketing, Technical Sales, Business Development, or Application Engineering.

- Experience working with Electronic Component Distributors, OEMs, EMS Companies, or Manufacturers.

- Strong understanding of Smart Metering applications and Industrial Electronics ecosystems.

- Familiarity with Automotive Electronics, Industrial Automation, Telecom, Consumer Electronics, and Embedded Systems markets.

- Ability to understand datasheets, technical specifications, and hardware architectures.

- Strong commercial acumen with experience in pricing, forecasting, profitability management, and business planning.

- Excellent analytical, presentation, negotiation, and stakeholder management skills.

- Advanced proficiency in Microsoft Excel, PowerPoint, and business reporting tools.

- Strong communication and customer-facing skills.

- Self-driven, result-oriented, and capable of working in a fast-paced environment.

Preferred Qualifications :

- Experience managing supplier relationships and strategic product portfolios.

- Established network within the electronic components and embedded electronics ecosystem.

- Exposure to Smart Metering, Industrial Automation, Automotive Electronics, and Energy Storage applications.

- Experience driving design wins and long-term demand creation programs.

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Job Views:  
726
Applications:  242
Recruiter Actions:  209

Job Code

1707380

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