Manager - Product Marketing

Job Summary:

We are seeking an experienced and strategic Product Marketing Manager to lead the go-to-market (GTM) strategy, messaging framework, competitive positioning, and product adoption initiatives. The ideal candidate will work closely with Product, Sales, and Marketing teams to ensure a seamless product launch and ongoing success in the market.

Key Responsibilities:

1. Go-to-Market (GTM) Strategy

- Develop and execute GTM plans for new product launches and feature releases.

- Define market segmentation, buyer personas, and value propositions.-

- Collaborate with Product, Sales, and Growth teams to ensure successful market entry.

2. Product Positioning & Messaging

- Build compelling product narratives and differentiators.

- Create messaging frameworks for internal and external communication.

- Ensure consistent brand and product messaging across all channels.

3. Market Research & Competitive Analysis

- Conduct customer research, competitor analysis, and market intelligence.

- Identify trends, opportunities, and potential product improvements.

- Provide strategic insights to product and leadership teams.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or related field.

- 10-15 years of experience in product marketing, brand management, or product management.

- Strong understanding of product lifecycle, GTM strategies, and customer journeys.

- Excellent communication, storytelling, and presentation skills.

- Ability to translate complex features into customer-relevant benefits.