Manager - Product Marketing

Description:

REPORTING: This position will report to VP of Demand Generation & Revenue Strategy.

EMPLOYMENT TYPE: Full-Time.

LOCATION: Remote.

SHIFT TIMINGS: 2:30 pm to 11:30 pm IST (5.00 am to 2.00 pm EST).

What Youll Be Doing:

Strategic Leadership:

- Own and evolve the overall marketing strategy in alignment with company goals.

- Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies).

- Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals.

Team Management:

- Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.

- Foster a performance-driven, collaborative, and innovative team culture.

- Ensure timely delivery of campaigns, content, and performance reports.

- Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production.

Campaign Planning & Execution:

- Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers.

- Optimize lead nurturing workflows to move prospects through the funnel efficiently.

- Own marketing automation workflows and CRM integration to support customer communication and engagement.

Collaboration & Cross-functional Alignment:

- Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates.

- Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets.

- Lead initiatives to collect and showcase customer stories, testimonials, and success metrics.

- Align campaign objectives with company OKRs and track performance accordingly.

Analytics & Optimization:

- Define and track KPIs across all campaigns and channels, including customer engagement metrics.

- Analyze performance data and translate insights into actionable strategies.

- Manage marketing budgets and ensure ROI from campaigns and tools.

Qualifications:

- 11-15 years of marketing experience, preferably in B2B SaaS.

- Minimum 5-6 years of people management experience, with a demonstrated ability to build and lead

high-performing teams.

- Strong experience in customer marketing and lifecycle marketing.

- Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.

- Strong project management skills with the ability to handle multiple priorities in a fast-paced

environment.

- Excellent communication skills both written and verbal.

- Analytical mindset with a data-driven approach to decision-making.

- SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred.

- Leadership experience (managed teams).

- Knowledge of customer success platforms and retention analytics.

- Prior experience working in remote and globally distributed teams.

- Passion for storytelling and showcasing customer success.

- Demonstrated experience using AI tools for marketing tasks such as content ideation and creation.

- Experience with Canva templates or similar tools to streamline visual content creation.

- Experience developing and aligning marketing initiatives with OKRs.

- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

- The requirements listed above are representative of knowledge, skill and/or ability required.

- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.