Manager - Product Marketing

Responsibilities:

- Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally

- Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance

- Translate technical details into benefits for the user

- Follow and analyze market trends to position & price products

- Develop product marketing strategies (pricing, advertising, product launching)

- Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures

- Craft selling and branding messages across marketing channels: Landing pages, Socials, Channel Partners

- Good understanding of UI/UX, HTML and crafting Optimum User and Customer Journey

- Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies

- Proficiently Run Paid and Organic Lead generating Campaigns

- Test marketing product features, releases and ad copy

- Run competitor surveys & intelligence gathering to benchmark features & innovations

- Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community

- Run customer & partner satisfaction surveys and translate learnings into process changes

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.