Job Title - Manager: Product & Trade Marketing

Location: Mumbai

Business Units: Pipe Division & Bathware Division

This is one of India's leading companies, with a strong presence across plumbing, agriculture, industrial, and infrastructure sectors. The company is now expanding aggressively into the bathware segment, building a comprehensive water solutions ecosystem.

Role Summary:

We are looking for a high-potential professional to drive Product & Trade Marketing initiatives, with a strong focus on designing and executing dealer distributor loyalty programs. The role will play a critical part in enhancing channel engagement, driving product penetration, and supporting GTM strategies across India.

Key Responsibilities:

1. Channel Loyalty Program Design & Execution:

- Conceptualize and implement innovative dealer & distributor loyalty programs.

- Design reward structures (points, incentives, tier-based benefits, experiential rewards).

- Drive adoption and engagement across channel partners.

- Monitor program performance, ROI, and continuously optimize.

2. Trade Marketing & Channel Engagement:

- Develop and execute trade marketing initiatives to drive sell-through.

- Plan and execute seasonal schemes, incentive programs, and promotional campaigns.

- Strengthen dealer/distributor relationships and brand loyalty.

3. Channel Expansion:

- Identify opportunities for dealer/distributor network expansion.

- Support onboarding and activation of new channel partners.

- Work closely with regional sales teams to increase market coverage.

4. Product Marketing & Penetration:

- Drive product visibility and adoption, especially for new product lines (e.g., bathware segment).

- Design trade-led campaigns to improve product mix and market share.

- Conduct product training and awareness programs for channel partners.

5. Go-To-Market (GTM) Strategy:

- Support GTM planning for new product launches.

- Align pricing, promotions, and channel schemes for effective rollout.

- Collaborate with sales, brand, and category teams for execution.

6. Data & Performance Analytics:

- Track key KPIs: dealer participation, scheme effectiveness, sales uplift.

- Use insights to refine trade marketing strategies.

- Manage budgets and ensure ROI-driven execution.

Candidate Profile:

- MBA from premium B-schools (Tier 1 / Tier 2).

- 2-5 years of experience in Trade Marketing, Channel Marketing, and Loyalty Programs within FMCG, Building Materials, Consumer Durables, Pipes, Bathware, or Paints industries.

Mandatory Skills:

- Proven experience in designing & launching channel loyalty programs.

- Strong understanding of dealer distributor ecosystem.

- Analytical mindset with data-driven decision-making.

- Excellent stakeholder management skills.

Preferred Skills:

- Experience in B2B2C or distribution-led industries.

- Exposure to Product marketing / GTM strategy.

- Strong execution and problem-solving ability.