About the Role:
We are hiring a Product & Marketing Analytics Manager for a well-established digital platform with a strong presence across European markets. This role sits at the intersection of product, marketing, and data-focused on driving decision-making through deep analytics, predictive modelling, and actionable insights.
Key Responsibilities:
- Leverage predictive analytics to forecast trends, campaign outcomes, and customer behaviour.
- Build and manage dynamic dashboards to track campaign performance, customer engagement, ROI, LTV, CAC, and other key metrics.
- Extract and analyze data from multiple sources, ensuring accuracy, consistency, and reliability across platforms.
- Identify patterns, trends, and correlations to generate actionable insights for business and marketing teams.
- Drive scalability in data processes and improve operational efficiency across teams.
- Analyze external market data to uncover consumer insights and demand trends.
- Partner with product, marketing, and external agencies to ensure accurate campaign tracking across channels (Google Ads, Meta Ads, affiliates, email, push, etc.)
- Continuously improve data infrastructure and tracking frameworks.
Requirements:
- 4-5 years of experience in marketing or product analytics roles.
- Strong hands-on experience with tools like Google Analytics, Amplitude, Tableau, Looker Studio.
- Proficiency in SQL and Python.
- Background in a STEM field (Computer Science, Statistics, Engineering, Mathematics, etc.)
Location: Gurugram, India
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