Manager - Performance & Marketplace Growth - Domestic Appliances

The Manager - Performance & Marketplace Growth will be responsible for driving sell-out performance, digital shelf visibility, retail-media efficiency, content excellence, ratings optimization, and platform partnerships across major eCommerce and quick-commerce platforms.

This is a commercial performance ownership role, not just a campaign execution role.

The role directly impacts:

- Marketplace revenue growth

- SKU visibility and category ranking

- Conversion rate improvement

- Ratings & review sentiment improvement

- Quick-commerce scale-up

- Retail-media ROI optimization

- New product launch acceleration

Key Responsibilities

1. Marketplace Sell-Out Performance Ownership

- Drive revenue performance across platforms such as:

Flipkart

Myntra

Blinkit

Zepto

Swiggy Instamart

- Tracking SKU-level sell-out performance

- Optimizing assortment strategy platform-wise

- Improving discoverability across category searches

- Aligning inventory availability with campaign visibility

- Monitoring price competitiveness vs peer brands

- Strengthening hero SKU performance

2. Retail Media & Platform Advertising Strategy

- Campaign structuring at SKU level

- Keyword discovery and optimization

- Budget allocation across platforms

- Sale-event visibility planning

- ROAS monitoring and optimization

3. Quick-Commerce Channel Expansion Strategy

Drive performance across:

- Blinkit

- Zepto

- Swiggy Instamart

4. Digital Shelf & Catalogue Excellence Ownership

- Ensuring catalogue consistency across platforms

- Improving PDP conversion performance

- Aligning content with category search behaviour

- Strengthening feature differentiation vs competitors