We are looking for a highly driven Performance Marketing Manager to lead growth for our USA D2C business. The role will focus on managing paid campaigns, driving invoice-linked sales, optimizing customer acquisition, and scaling business revenue up to INR 200 crore from the US market through performance marketing channels.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, display, remarketing, and other paid channels.

- Drive customer acquisition, website conversions, repeat purchases, and revenue growth for the USA D2C business.

- Own marketing budgets and ensure strong returns through ROAS, CAC, conversion rate, and revenue optimization.

- Manage full-funnel growth strategy including traffic generation, landing page input, retargeting, and campaign scale-up.

- Track business and campaign performance through KPIs such as CAC, ROAS, AOV, CLV, cart abandonment, and conversion rate.

- Drive invoice sales / billed revenue growth by aligning marketing efforts with actual order realization and revenue generation.

- Analyze campaign data, customer behavior, and funnel leaks to improve performance and profitability.

- Conduct A/B testing for creatives, audiences, ad copies, offers, and landing pages to improve conversion and ROI.

- Prepare daily, weekly, and monthly performance reports for management with actionable insights and growth plans.

- Coordinate with creative, content, tech, analytics, and operations teams to ensure smooth campaign execution and business alignment.

- Identify new growth channels, audience segments, and scaling opportunities in the USA market.

Required Candidate Profile

- 5-10 years of experience in performance marketing, growth marketing, or digital acquisition roles.

- Strong hands-on experience in D2C, e-commerce, or consumer internet businesses.

- Proven track record of scaling digital campaigns and delivering measurable business growth.

- Expertise in Google Ads, Meta Ads Manager, Google Analytics, GA4, and other performance tools.

- Good understanding of revenue metrics, acquisition funnels, attribution, and online consumer behavior.

- Strong analytical and problem-solving skills with data-driven decision-making ability.

- Experience handling the USA market will be preferred.

- Ability to work in a fast-paced, target-driven environment with strong ownership.

Preferred Skills:

- Performance Marketing

- Growth Marketing

- D2C Marketing

- Google Ads

- Meta Ads

- Paid Media

- Customer Acquisition

- ROAS

- CAC

- Conversion Rate Optimization

- E-commerce Marketing

- Revenue Growth

- Funnel Optimization

- Retargeting

- Google Analytics / GA4

Compensation:

- Salary: Best in industry

- Incentives: Performance-linked

Education PG: MBA/PGDM in Marketing

Location- Delhi (Chittaranjan park)