Manager - Performance Marketing - US Market

Job Title: Performance Marketing Manager - Linkedin (US Market)

Employment Type: Full-Time

Department: Performance Marketing / Growth

About the Company

Xneeti is a new age tech platform that empowers Indian brands to grow in international markets. Xneeti is a seed funded startup covered by known publishing houses such as VCcircle. We're seeking a Performance marketing Manager who can drive lead gen on Linkedin/Google and build the qualified lead pool for the Sales team.

Key Responsibilities:

1. Strategy & Planning

- Develop and execute comprehensive LinkedIn marketing strategies to generate qualifi ed B2B leads and strengthen brand positioning.

- Create account-based marketing (ABM) strategies targeting key decision-makers in specifi c industries.

- Conduct competitive benchmarking to identify whitespace opportunities and messaging gaps.

2. Campaign Management

- Plan, launch, and optimize LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms, etc.) for maximum ROI.

- Manage organic and paid growth funnels, from audience segmentation to retargeting workfl ows.

- Work closely with sales teams to ensure marketing-qualifi ed leads (MQLs) align with revenue goals.

- Track and optimize performance across CTR, CPL, and lead quality metrics.

3. Content & Messaging

- Create compelling B2B storytelling frameworks and LinkedIn post strategies for thought leadership, awareness, and engagement.

- Collaborate with copywriters, designers, and video editors to deliver scroll-stopping creatives and data-backed ad content.

4. Analytics & Insights

- Use LinkedIn Campaign Manager and analytics tools to monitor, measure, and report on key campaign performance metrics.

- Provide actionable insights to improve targeting, messaging, and creative strategy.

5. Collaboration & Enablement

- Partner with sales, content, and growth teams to ensure full-funnel alignment across channels.

- Conduct regular A/B testing on creatives, formats, and audiences.

- Stay updated with LinkedIn algorithm changes, B2B trends, and ad platform updates.

- Train internal teams on LinkedIn best practices, outreach frameworks, and engagement techniques.

What We're Looking For:

- 2-7 years of proven experience running Linkedin ads for the US Market.

- Demonstrated success in scaling Linked in spend from $10K to $100K+ monthly while maintaining profitable ROAS.

- Analytical mindset with the ability to turn data into strategy.

- Excellent communication, project management, and time zone collaboration skills.