Manager - Performance Marketing - Real Estate

Properties. market is looking for a hands-on Performance / Growth Marketing Manager to drive B2B lead generation for real estate agencies and agents in Dubai (UAE) and property brokers in India.

The role focuses on generating high-quality, sales-ready leads and improving conversion to onboarding.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads

- Drive high-intent lead acquisition with defined CPL and lead quality benchmarks

- Build, manage, and optimize conversion-focused landing pages

- Run A/B tests on creatives, audiences, messaging, and funnels

- Execute retargeting and remarketing strategies to improve conversions

- Track and analyze the lead funnel from MQL - SQL - onboarding

- Work closely with sales and onboarding teams to improve lead quality and conversion

- Run growth experiments such as referral programs, WhatsApp lead capture, webinars, demos, and broker community initiative

Required Qualifications:

- 10-13 years of experience in Performance or Growth Marketing

- Proven experience in B2B lead generation, preferably for real estate brokers, agencies, or marketplace products

- Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads

- Experience building and optimizing lead generation funnels

- Familiarity with CRM systems such as HubSpot, Zoho, Salesforce, or similar

- Strong analytical mindset with an execution-focused