Manager - Performance Marketing - Real Estate

Position: Performance Marketing Manager.

Location: Bangalore, India (On-site).

Experience: 7 Years or more.

Industry: Luxury Real Estate Advisory.

Key Responsibilities:

- Strategize, plan, and execute full-funnel performance marketing campaigns across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and programmatic platforms (DV360 preferred).

- Optimize lead acquisition for luxury real estate projects with a strong focus on CPL (Cost Per Lead), ROAS, and sales-qualified leads.

- Develop audience targeting strategies based on HNI/NRI behavior, real estate investment interest, and wealth profiles.

- Manage large-scale budgets with daily, weekly, and monthly optimizations to achieve campaign KPIs.

- Set up and optimize conversion tracking using Google Tag Manager, GA4, and CRM integrations (HubSpot, Salesforce, ZOHO).

- Analyze campaign performance, generate detailed reports, and present actionable insights to leadership.

- Collaborate with the SEO, CRM, creative, and real estate sales teams to align messaging, landing pages, and lead nurturing.

- Stay updated on the latest performance marketing trends, real estate buyer behavior, and platform algorithm changes.

- Continuously A/B test creatives, ad copies, landing pages, audience cohorts to maximize ROI.

Qualifications:

- Bachelor degree in Marketing, Business, Communications, Engineering, or related fields (Master's degree preferred.

- 8+ years of experience in digital marketing, with at least 3-5 years in performance marketing roles.

- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and Programmatic Platforms.

- Hands-on experience with MMPs (Mobile Measurement Platforms) and attribution models.

- Deep knowledge of CRM platforms like HubSpot, Salesforce, ZOHO.

- Strong analytical skills with a data-driven approach to decision-making.

- Prior experience managing - 1 Cr+ monthly digital budgets in B2C industries (Real Estate, BFSI, Luxury segments preferred).

- Excellent communication, leadership, and cross-functional collaboration skills.

- Certification in Google Ads, Facebook Blueprint, or similar is a plus.

Key Skills:

Lead Generation Strategy.

Funnel Optimization.

Campaign Budget Management.

Paid Media Execution (Search, Social, Video, Display).

Data Analysis & Reporting.

Conversion Rate Optimization (CRO).

Marketing Automation Coordination.

HNI/NRI Audience Targeting.

Landing Page Strategy.