Manager - Performance Marketing - Quick Commerce/FMCG

Roles and Responsibilities

- Manage end-to-end advertisement campaigns for Swiggy Instamart, Blinkit, Zepto, and other QCom Channels (Strategizing, Development, Delivery)

- Analyze the spending and sales on Qcom wrt to Budgets.

- Work on the correct listing, images, and description on all Qcom Channels

- To discuss and deploy monthly budgets for all Qcom Channels and divide them into discount offers, keywords budgets, and banners.

- Apply analytics to get the best matrix of impressions, CTRs, and Conversion rates.

- Daily management of performance marketing agency on the conversions, spends, and Meta Campaigns Performance.

- Drive the digital experience in support of marketing campaigns, including user experience, assets, and digital demand tactics, such as offer management

- Own and manage agency and vendor relationships in support of the integrated program plans, including project managing paid media, live person and SEO.

- Measure the effectiveness of demand generation activity and adapting campaigns as necessary to deliver higher quality responses and improve conversion rates

- Vetting of influencers or daily vlogs, reviews, barter collabs, and product launches.

- Overview of WhatsApp and Email Retention Campaigns with the team and manage WA journeys with WA vendors.

Required Experience, Skills and Qualifications:

- Graduation in a relevant degree is mandatory (MBA preferred)

- Minimum 1-2 years of work experience as a performance marketer (experience in D2C/FMCG sector preferred)

- Strong Project Management Skills

- Open to Travel

- Excellent Communication Skills

- Analytical and Multitasking Skills

- Problem Solving Attitude

- Proficient in English and Microsoft Office

- Agile and Quick Learner