Manager - Performance Marketing - Luxury Personal Care Products

Role Overview:

A fast growing beauty and wellness brand is looking for a data driven Media Buyer - Performance Marketing Manager to own customer acquisition, revenue growth, and campaign performance across digital channels. This role covers the full stack: media buying, attribution, tracking infrastructure, analytics, and growth optimization.

What you will do:

- Own customer acquisition and revenue growth through Meta Ads and Google Ads.

- Manage and scale monthly ad budgets of 50 Lakhs+ while protecting efficiency and profitability.

- Track and improve ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.

- Run structured testing across audiences, creatives, offers, and landing pages.

- Analyze funnels, customer journeys, and attribution data to find growth opportunities.

- Brief creative for what converts.

- Set up and maintain tracking: UTM taxonomy, Meta Pixel, CAPI, GA4, GTM, and Shopify attribution.

- Build automated reporting with actionable insights.

What we're looking for:

- 2 to 6 years in Performance Marketing, Media Buying, or Growth Marketing.

- Strong expertise in Meta Ads and Google Ads, with experience managing 50 Lakhs+ monthly spends.

- Comfortable reading Shopify analytics alongside Meta and Google Ads data.

- Hands on with GA4, GTM, Meta Pixel, CAPI, and conversion tracking.

- Experience in D2C, E-commerce, Beauty, Wellness, FMCG, or a performance agency preferred.

- Strong ownership mindset and attention to detail.