Manager - Performance Marketing - Internet/eCommerce

Description:

1. Performance Marketing - App & Web:

- Own paid acquisition across Meta, Google, and other channels; drive installs and revenue with focus on CAC, ROAS, and CPFO. Manage creative testing, media planning, and weekly performance reviews.

2. CLM & Retention - CleverTap:

- Lead CRM lifecycle via CleverTap across push, email, WhatsApp, and in-app. Drive retention, A/B testing, cohort analysis, and win-back campaigns to improve LTV and engagement.

3. ASO & SEO/GEO:

- Manage ASO for Play Store & App Store including keywords, creatives, and reviews. Drive geo-focused SEO to improve organic discovery and installs.

4. Analytics & Reporting:

- Own marketing analytics stack (AppsFlyer, Firebase, GA, CleverTap). Deliver WBRs, performance insights, and deep-dive analyses for data-driven decision-making.