Manager - Performance Marketing - Internet/Online

- Strategy Development: Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms.

- Campaign Management: Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.

- Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency.

- Continuously test and optimize campaigns based on data insights.

- Budget Management: Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.

- Agency Management: Manage agency to implement performance marketing strategies.

- Stakeholder Management: Collaborate with cross-functional teams including Brand and Design teams

- Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.

- Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.

- Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.

- Lead the digital capability for the brand teams as well as key stakeholders in other functional areas

- Create and pilot e-commerce initiatives

- Continue to feed the customer insight to the commercial teams brand strategy

- Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy

Why you?

We are looking for professionals with these required skills to achieve our goals:

- MBA Tier 1 colleges.

- 5+ years in a large multi-national working environment.

- Experience in multi-channel/digital marketing.

- On platform experience on blinkit, amazon, flipkart etc.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

- MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experience Digital course work

- Expert in digital marketing channels in sales and marketing

- Ability to influence, challenge and gain credibility with senior commercial leaders

- Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics

- Excellent communication skills, strong presentation and facilitation skills to explain/sell creative conc