Manager - Performance Marketing - IIM/FMS/MDI/XLRI

Job Description:

- Responsible for driving customer acquisition, revenue growth, and return on marketing investment through data-driven digital marketing campaigns.

- Role involves planning, executing, and optimizing performance marketing initiatives across e-commerce media.

Key Responsibilities:

- Orchestrate end-to-end performance marketing campaigns across Google, Meta, and programmatic platforms to drive aggressive user acquisition targets within the Quick Commerce landscape.

- Analyze complex datasets to identify growth bottlenecks and optimize conversion funnels, ensuring maximum return on ad spend (ROAS) across all digital touchpoints.

- Collaborate with the product and data teams to implement robust attribution models and tracking frameworks that provide granular visibility into user behavior and campaign efficacy.

- Develop and execute rigorous A/B testing roadmaps for ad creatives, landing pages, and audience segments to continuously improve engagement metrics and lower customer acquisition costs.

Ideal Profile:

- MBA from a Tier 1 or Tier 2 B-School.

- 3 - 5 years of experience in leading e-commerce for a consumer brand (FMCG/CPG) or D2C organization.

- Experience in Performance Marketing roles is mandatory.