Manager - Performance Marketing - Healthcare & Wellness Category

About the Role:

- We are currently hiring for a leading and well-established organization in the health & wellness category, focused on delivering high-impact, digital-first solutions to a large and growing customer base. The brand operates at scale and follows a data-driven, performance-oriented growth approach.

- The brand is looking to hire a Performance Marketing Manager to drive growth across key digital channels. This role involves owning performance marketing initiatives end-to-end, analyzing data to identify growth opportunities, and continuously improving ROI and efficiency across acquisition and remarketing funnels.

- This role is ideal for someone who is hands-on, analytical, and comfortable working in a fast-paced, growth-focused environment.

Key Responsibilities :

- Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other digital channels

- Drive customer acquisition while maintaining efficient CAC and ROI

- Scale high-performing campaigns and identify new growth opportunities

- Optimize end-to-end funnels from lead acquisition to conversion

- Build and execute remarketing and retargeting strategies to improve conversion rates

- Track key metrics such as ROI, ROAS, CAC, conversion rates, and LTV

Requirements :

- 3-7 years of experience in performance marketing or growth marketing

- Strong hands-on experience with Meta Ads and Google Ads

- Proven ability to analyze data and translate insights into actionable strategies

- Experience working across multiple funnels and digital touchpoints

- Comfortable working in a fast-paced, performance-driven environment