Manager - Performance Marketing - Google & Meta Ads - FinTech Product

Description:

- We are looking for a Performance Marketing Specialist to drive user acquisition and growth for a B2C technology product through high-impact paid marketing campaigns.

- This role requires someone who can independently manage and optimize Google Ads campaigns, analyze performance metrics, and continuously improve campaign ROI.

Key Responsibilities:

- Manage Google Ads campaigns (Search, Display, UAC) end-to-end

- Optimize campaigns to improve CTR, CPC, CPA, and ROI

- Conduct A/B testing and performance experiments to scale growth

- Monitor campaign performance and create insight-driven reports

- Work with product, analytics, and marketing teams to improve conversion funnels

- Manage campaign tracking using Google Analytics and Google Tag Manager

Mandatory Requirements:

- 36 years of experience in performance marketing

- Hands-on expertise in Google Ads campaign management

- Experience with Google Analytics and Google Tag Manager

- Strong analytical and data-driven approach to campaign optimization

Mandatory Company Background:

- Candidates must have worked at a B2C digital/tech product company OR a digital marketing agency managing B2C tech product clients

Important Exclusions:

- ecommerce companies such as Amazon, Flipkart, Meesho etc. should be avoided, as their scope of work is not aligned with this role.

- Candidates from service-driven platforms such as Ola, Swiggy, Zepto, Zomato, Uber should also be avoided, as their user experience is driven by physical services rather than technology-led digital products.

Stability Requirement:

- Minimum 2 years tenure per role is required

- One short stint is acceptable if the candidate has long tenure (5+ years) in a previous role

- Frequent job changes will not be considered

Additional Notes:

- Total years of experience must not exceed 6 years