Role Purpose:

The Performance Marketing Manager is responsible for driving customer acquisition, revenue growth, and return on marketing investment through data-driven digital marketing campaigns. The role involves planning, executing, optimizing, and analyzing performance marketing initiatives across e-commerce media platforms.

Key Responsibilities:

Strategy & Planning:

- Develop and execute performance marketing strategies aligned with business objectives.

- Drive full-funnel marketing strategies to improve awareness, consideration, and conversion.

- Build annual, quarterly, and monthly media plans across digital channels.

- Define channel mix, audience strategy, budget allocation, and performance targets.

- Build the digital commerce P&L and scale revenue, market share, and profitability across platforms.

Channel & Shopper Marketing Management:

- Plan and Manage campaigns on Lead operations across Marketplaces (Amazon, Flipkart, Nykaa, etc.) or quick commerce platforms (Blinkit, Zepto, Instamart).

- Leverage shopper insights to influence pack formats, pricing, platform selection, and promotional strategies.

- Design and execute digital shopper marketing programs tailored to shopper journeys and platform behaviors.

- Optimize product display pages (PDPs), search performance, and in-platform visibility to drive conversion.

- Collaborate with brand and category teams to translate offline activations into effective digital shelf executions.

Performance Marketing & Analytics:

- Track and report key performance metrics (ROAS, iROAS, CAC, CPC, CTR, CVR).

- Drive data-led decision-making and root cause analysis, using platform dashboards, consumer insights, and funnel analytics. Build and work on automation tools to deliver stronger metrics.

- Conduct A/B testing on creatives, audience segments, bidding strategies, and landing pages.

- Identify scaling opportunities while maintaining efficiency targets.

Managing Content:

- Collaborate with brand teams to ensure timely go live of platform optimized creative assets, including banners, videos, PDPs, and campaign creatives that drive engagement and conversion.

- Translate business and brand objectives into clear creative briefs, ensuring delivery, visual consistency and adherence to platform best practices across all marketplaces.

Team Leadership & Capability Building:

- Build and lead a high-performing e-commerce team.

- Champion digital-first thinking across the Personal Care business.

- Develop internal capabilities in e-commerce merchandising, media, operations, and CRM.

Budget & Stakeholder Management:

- Lead and influence cross-functional teams (marketing, supply chain, finance, tech) to execute e-commerce priorities.

- Manage digital marketing budgets and ensure efficient allocation.

- Present performance updates, recommendations, and growth plans to senior leadership.

Agency & Vendor Management:

- Manage media agencies and platform marketing partner teams.

- Establish performance KPIs and governance mechanisms with agency stakeholders.

- Ensure timely campaign execution and optimization.