Manager - Performance Marketing
Location: Gurugram
Industry: FMCG - Mandatory
Role Overview:
We are looking for a data-driven performance marketing professional to drive digital growth across Quick Commerce, Marketplaces and D2C.
Key Responsibilities:
- Lead performance marketing strategy and campaign execution.
- Manage campaigns across Blinkit, Zepto, Swiggy Instamart, Amazon and Flipkart.
- Drive ROAS, CAC, LTV, revenue and customer acquisition.
- Manage and optimise marketing budgets.
- Track campaign performance through CTR, CPC, conversion and revenue.
- Identify new growth opportunities and emerging platforms.
- Work closely with Sales, Brand, Creative, Supply Chain and Finance teams.
- Lead agencies and platform partnerships.
- Drive A/B testing, creative optimisation and funnel improvement.
Ideal Profile:
- 5 - 10 years of experience in Performance, Digital or Growth Marketing.
- FMCG experience is mandatory.
- Experience in D2C, E-commerce or Consumer Brands is preferred.
- Strong hands-on experience with Quick Commerce and Marketplaces.
- Strong analytical and commercial mindset.
- Google Ads and Meta Ads experience is a plus.
- Excellent stakeholder management skills.
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