Manager - Performance Marketing - FMCG

Key Responsibilities:

- Strategize & Execute Paid Campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and eCommerce platforms (Amazon, Flipkart, etc.).

- Lead media planning, budgeting, and performance forecasting across platforms.

- Identify the right mix of channels and optimize campaign performance based on CAC, ROAS, CTR, CVR, and other key metrics.

- Partner with the creative team to develop impactful ad creatives, landing pages, and messaging that converts.

- Monitor and analyze daily/weekly campaign performance, generate reports, and identify opportunities for improvement.

- Conduct experimentation and A/B testing across audiences, creatives, bidding strategies, and funnels.

- Stay updated with the latest platform trends, beta features, and algorithm changes.

- Coordinate with sales, product, and retention teams to ensure aligned marketing objectives.

- Lead or manage agencies, freelancers, or internal team members where applicable.

Required Skills & Experience:

- 68 years of hands-on experience in performance marketing, preferably in FMCG, CPG, or D2C brands.

- Strong grasp of Meta Ads Manager, Google Ads, GA4, and platform-specific tracking tools (MMPs like Appsflyer or Branch a plus).

- Experience with eCommerce marketplace ads (Amazon Sponsored Ads, Flipkart Ads, etc.) and QQcom or Tencent ecosystem a bonus.

- Ability to balance both strategy and execution thinking big while acting quickly.

- Creative sensibility to evaluate ad creatives and understand what resonates with audiences.

- Analytical mindset with expertise in Excel, dashboards, and marketing analytics tools.

- Strong communication and cross-functional collaboration skills.

- Comfort working in a fast-paced, dynamic environment.