Manager - Performance Marketing - FMCG

Job Overview:

The Performance Marketing Manager is responsible for developing, executing, and optimizing paid marketing campaigns across digital channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic platforms. This role focuses on driving measurable business outcomes including lead generation, customer acquisition, revenue growth, and ROI improvement.

Key Competencies Required:

- Analytical Skills - Ability to interpret data, derive insights, and make data-driven decisions

- Pay Per Click & Paid Social Expertise - Proven experience in managing large-scale PPC & social ad campaigns

- Budget Management - Strong understanding of media planning, cost control, and ROAS optimization

- Communication Skills - Clear reporting and cross-functional collaboration

- Technical Proficiency - Familiarity with UTM parameters, tracking pixels, conversion tracking

- Creativity & Testing - Innovative approach to A/B testing and creative optimization

- Project Management - Ability to manage multiple campaigns and deadlines simultaneously

- Adaptability - Stay updated with algorithm and platform changes & adapt strategy accordingly