Manager - Performance Marketing - Fast Fashion/Startup

3 Founders are graduate of IIT Delhi with collective experience of aver 75 years in eCommerce, Supply Chain and Category space

Key Responsibilities :

- Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly, monthly and daily budgets.

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

- Manage strategy, establish incrementality and drive regular testing to achieve results

- Work closely with the analytics teams to derive meaningful insights, uncover patterns and drive a data-backed strategy

Eligibility Criteria :

- 1-3 years of experience working in digital marketing

- Strong knowledge of Meta Ads, Google Ads and affiliate channels are a must.

- SEO understanding is also mandatory

- Understands measurement, attribution and incrementality

- Excellent analytical and project management skills, strong communication skills

- Engineering / MBA background preferred