Manager - Performance Marketing - Education

Who We Are:

Our university partners include MIT, Northwestern University, the University of Texas at Austin, Johns Hopkins University IIT Bombay, Great Lakes Institute of Management, and SRM University, with several others imminently joining us on the Journey.

We love our programs and we feel immense pride every time our graduates crack new jobs, new promotions, new roles and start new divisions or startups - but we are never satisfied and will never stop.

Mission Statement - To enable career success in the digital economy (through transformational learning experiences

Tell me and I forget. Teach me and I remember. Involve me and I learn

Benjamin Franklin

Why Join Us:

- Indias EdTech market alone is poised to touch $3.5bn by 2022, and $10.4bn by 2025.

- Paid users for Skill Development courses are set to grow from 2.31mn users in 2020 to over 8.5mn users by 2025.

- Demand for new age skills like Data Science, AI, ML, etc., is growing exponentially, and universities worldwide are collaborating with EdTechs to deliver relevant programs.

It has established its roots deeply in the Higher Education & Skill Development category, and is now growing rapidly with a technology-first approach.

The Role:

Role Overview:

- The Manager/Senior Manager, Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies, as well as strong leadership and team management skills. The Manager/Senior Manager will collaborate closely with cross-functional teams, including sales, product development, and operations team, to ensure alignment between marketing efforts and overall business objectives.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement comprehensive marketing strategies aligned with business goals and revenue targets.

- Identify and evaluate new market opportunities and develop strategies to capitalize on them.
- Lead the planning and execution of marketing campaigns across various channels, including digital, social media, email, and events.

- Oversee the development and management of marketing budgets, ensuring efficient resource allocation and ROI optimization.

- Monitor market trends, competitor activities, and customer insights to inform marketing strategies and tactics.

Lead Generation & Nurturing:

- Develop and implement strategies to generate high-quality leads for the company's products/services.
- Monitor lead generation metrics, analyze campaign performance, and identify areas for improvement.
- Collaborate with sales teams to ensure effective lead handover and conversion.

Digital Marketing & Analytics:

- Oversee the management of digital marketing channels

- Monitor and analyze digital marketing performance, utilizing data analytics tools to track key metrics and identify trends.

- Optimize digital marketing campaigns to improve efficiency and effectiveness.

- Stay abreast of emerging digital marketing technologies and trends.

Branding & Messaging:

- Oversee the development and maintenance of marketing collateral, including website content, brochures, presentations, and sales assets.

- Collaborate with product development and customer success teams to ensure brand alignment across all customer touchpoints.

Team Leadership & Development:

- Lead, mentor, and motivate a team of marketing professionals, including managers and individual contributors.

- Foster a culture of collaboration, innovation, and high performance within the marketing team.

- Conduct performance evaluations, provide constructive feedback, and identify development opportunities for team members.

Requirements:

Experience:

1. 3-5 years of experience in Digital marketing/performance Marketing Role

2. Proven track record of developing and executing successful marketing strategies that drive business growth.

3. Extensive experience in digital marketing, lead generation, and customer engagement.

4. Experience in the education sector, specifically with an ed-tech player, is highly desirable.

Skills:

1. Leadership & Management: Proven ability to lead, motivate, and develop high-performing marketing teams.

2. Strategic Thinking: Strong analytical and problem-solving skills with the ability to develop and implement strategic marketing plans.

3. Communication & Interpersonal: Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.

4. Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices, including Search, Display, social media, affiliates and email marketing.

5. Data Analysis & Reporting: Proficient in using data analytics tools to track marketing performance, generate insights, and make data-driven decisions