Manager - Performance Marketing - EdTech

Key Responsibilities:

- Define and own the Google Ads strategy (Search, Display, YouTube, Video) aligned with business goals.

- Manage end-to-end campaign setup, optimization, and scaling: keyword research, audience targeting, bidding, and budget management.

- Partner with creative/content teams to develop ad copy, creative assets, and landing pages; run A/B and multivariate experiments to boost conversion rates.

- Implement and maintain tracking & attribution systems (Google Analytics, pixels, conversion APIs, etc.) ensuring data accuracy.

- Monitor and report performance across key metrics: CPL, CPA, ROAS, CTR, Quality Score, LTV, CAC.

- Identify and resolve funnel bottlenecks using a data-driven, hypothesis-testing approach.

- Forecast, allocate, and reallocate budgets across campaigns/channels based on performance.

- Stay ahead of industry trends, Google Ads updates, policies, automation tools and adopt best practices.

- Mentor/guide junior marketers or cross-functional peers where required.

- Collaborate with growth, product, and operations teams to ensure seamless alignment from traffic acquisition to retention.

Must-Have Skills & Qualifications:

- 5-8+ years of hands-on performance marketing experience, with deep expertise in Google Ads (Search, Display, Video/YouTube).

- Strong grasp of acquisition and retention metrics: ROAS, CPA, LTV, CAC.

- Proven track record of budget management, forecasting, and scaling campaigns.

- Proficiency with analytics tools and tracking systems.

- Experience running A/B testing and conversion rate optimization.

- Excellent data analysis and insight generation skills.

- Strong collaboration and communication skills; ability to work cross-functionally.

- Up-to-date with Google Ads policies and best practices.

Good to Have:

- Experience in EdTech, consumer internet, or subscription businesses.

- Exposure to automation tools, bidding scripts, and programmatic/retargeting campaigns.

- Experience managing campaigns across international markets (US, UK, GCC, ANZ).

- Familiarity with other paid channels beyond Google Ads (Meta, affiliates, YouTube outside Google).

Why Join Us?

- Work directly on high-impact growth campaigns across global markets.

- Opportunity to own strategy and execution end-to-end.

- Dynamic, fast-paced environment with cross-functional collaboration.

- Be part of a mission-driven team focused on driving measurable results.