Manager - Performance Marketing - eCommerce

Industry : Internet / Online / eCommerce

Job Description : Our client is looking for a Performance Marketing Manager for the South Region to scale user acquisition and drive high-quality growth across key South Indian markets. The ideal candidate is a strong executioner with deep cultural understanding, data-led decision-making ability, and experience managing large-scale app marketing campaigns

Client Details:

Our client is a consumer-tech product company building mobile apps focused on spirituality, wellbeing, vernacular community engagement, and culturally rooted digital experiences.

Their products serve millions of users across India, helping them explore devotional content, rituals, meditations, community interactions, and regional cultural journeys - all through intuitive mobile-first experiences.

Description:

Growth & User Acquisition:

- Lead end-to-end performance marketing across Meta, Google App Campaigns, YouTube, OEMs, affiliate networks, and regional ad partners.

- Scale high-intent app installs and continuously improve retention and LTV.

- Build and execute region-wise growth plans with monthly and quarterly KPIs.

2. Regional Insights & Strategy:

- Develop region-specific acquisition strategies tailored for:

- Karnataka

- Tamil Nadu

- Andhra Pradesh & Telangana

- Kerala

- Leverage cultural, linguistic, and behavioral insights to improve targeting and creative resonance.

- Identify key festivals, moments, and regional opportunities to amplify growth.

3. Creative Development:

- Collaborate with creatives to produce localized ads in regional languages.

- Run systematic A/B tests across messaging, visuals, and formats.

4. Data Analysis & Optimization:

- Work hands-on with attribution platforms (AppsFlyer, Branch, Firebase, GA).

- Optimize CAC, ROAS, retention cohorts, and user funnel metrics.

- Share weekly and monthly insights with cross-functional teams.

5. Collaboration & Partnerships:

- Work with product, content, central marketing, and regional teams.

- Build partnerships with OEMs, publishers, vernacular platforms, and regional influencers.

Profile:

- 4-7 years of experience in performance marketing for mobile apps.

- Strong expertise in Meta & Google App Campaigns.

- Fluency in Kannada / Tamil / Telugu / (any one required).

- Strong analytical abilities; comfortable with MMPs, dashboards, and experimentation.

- Deep cultural understanding of South Indian user behavior.

- Comfortable owning budgets, performance goals, and experimentation roadmaps.

Job Offer:

- A competitive salary.

- Equity in a high growth & great potential company.

- Peaceful & pet-friendly office at the heart of HSR Layout.

- Medical cover for you and your loved ones.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Pooja Napa on +91 80 6826 6821.

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