Manager - Performance Marketing - D2C/Fashion Startup

Key Responsibilities :

- Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly, monthly and daily budgets.

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

- Manage strategy, establish incrementality and drive regular testing to achieve results

- Work closely with the analytics teams to derive meaningful insights, uncover patterns and drive a data-backed strategy

Eligibility Criteria :

- 4-6 years of experience working in digital marketing

- Strong knowledge of Meta Ads, Google Ads and affiliate channels are a must.

- SEO understanding is also mandatory

- Understands measurement, attribution and incrementality

- Excellent analytical and project management skills, strong communication skills

- Engineering / MBA background preferred