Manager - Performance Marketing - D2C

Role Brief:

Marketing Budget Management:

- Plan and allocate marketing budgets across platforms

- Align spends with business and brand priorities

Platform Negotiation:

- Secure premium visibility and new placements on marketplaces

- Drive better ROI through commercial negotiations

Funnel Optimization:

- Track the consumer journey end-to-end

- Identify drop-offs and improve conversion and margins

Performance Delivery:

- Ensure consistent contribution from all performance channels

- Track and deliver on key KPIs over time

- 5-8 years in Performance Marketing or ECOM Brand Management

- D2C (MamaEarth, Wow science etc) , FMCG, or Personal Care Ecom specific experience preferred

- Also could be working at Agency partners like Hive minds, wavemaker handling ecommerce performance for