Roles and Responsibilities: - Develop social media strategy (paid) for effective conversions and lead generation activities. - Ideate and execute AdWords campaigns (Google Search, Google Display) to generate conversions and leads in optimized budgets. - Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords. - Develop and implement link building strategies - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords. - End-to-end planning, implementation, optimization, budget management, reporting, targeting and analysis of campaigns. - Monitor, Analyze and report the effectiveness of various marketing campaigns. Skills Required : - 6-8 years of Digital / Performance Marketing experience in managing Search Engine Marketing (SEM), Social Media Campaigns and SEO activities. - Bachelor's/Master's degree in any discipline - Proficient in tools like Google Analytics (GA), Google Search Console (GSC), Ahrefs, Screaming Frog, SEMRUSH, Google Tag Manager, etc. - Should be able to chart Heat Mapping, User Journey Optimization & Conversion Rate Optimization for all digital assets - Relevant Digital marketing certifications (Google, HubSpot etc.) - Experience in SEM activities, focused on B2C conversions and B2B lead generation (sales navigator, campaign manager & in-mail sponsored ads) - Proficient in Google Ads (Display, Search & Video Ads) Google Remarketing Ads Local SEO (Google My Business & Bing) - Excellent communication skills in English (Written and Verbal) - Strong attention to detail - Excellent English skills both written and verbal - Ability to thrive in a corporate environment. - Highly organized, good time management skills and the ability to manage a high volume of projects and meet deadlines in a fast-paced environment.

Mumbai

Manager - Performance Marketing - Consulting Firm 

Job Description for Manager - Performance Marketing - Consulting Firm  in NorthStar Consulting  in  Mumbai for (6-8) years of experience. Apply Now!