Manager - Performance Marketing - Beauty/Personal Care/D2C

We have an opening for Performance Marketing Manager with an Early Stage Beauty Brand (Home grown).

Location: Bangalore

Industry: Beauty & Personal Care / D2C

About Us:

We're a bold, young makeup brand on a mission to redefine beauty for modern Indian consumers. Backed by a strong product vision and a growing community, we are now looking to scale our digital presence and performance-led growth.

Role Overview:

As Performance Marketing Manager, you will be responsible for driving customer acquisition and revenue growth across paid channels. This is a hands-on, high-impact role where you'll work closely with the founding team to build scalable and data-driven marketing funnels.

Key Responsibilities:

- Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Shopping, YouTube), and emerging platforms.

- Manage full-funnel performance marketing: from awareness to conversion to retention.

- Define and track key KPIs: CAC, ROAS, LTV, CTR, and more.

- Drive A/B testing for creatives, audiences, landing pages, and bidding strategies.

- Collaborate with creative, product, and web teams to ensure cohesive messaging and UX.

- Stay updated with trends in beauty, consumer behaviour, and ad platforms to keep campaigns fresh and competitive.

- Manage performance dashboards, report insights, and forecast budgets vs results.

Requirements:

- 3+ years in performance marketing, preferably with a D2C or beauty/FMCG brand.

- Proven track record in scaling ROAS-positive campaigns across multiple channels.

- Strong analytical skills - proficient in Google Analytics, Meta Ads Manager, GA4, and Excel.

- Deep understanding of digital customer journeys and consumer psychology.

- Comfortable in a fast-paced, high-growth startup environment.

- Bonus: Experience with influencer amplification, affiliate networks, or marketing automation.

What We Offer:

- An opportunity to build and scale a brand from ground up

- High ownership and creative freedom

- Direct access to decision-makers and a collaborative work culture

- Employee discounts, early team equity potential, and more