Manager - Performance Marketing - Beauty/Fashion/D2C/Consumer Tech Sector

Description:

Role Overview:

- Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels.

- The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.

Knowledge, Skills & Qualification Requirements:

- 7-9 years of hands-on experience in performance marketing across Google, Meta, and app focused platforms.

- Strong understanding of audience strategy, media planning, attribution models, and martech tools.

- Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.

- Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.

- Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.

Role Description:

- Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns

- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Optimize install campaigns to improve cost per install, installation rates, post install performance.

- Manage all the programmatic campaigns from ideation to media planning and optimization.

- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.

- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.

- Identify trends and insights, and optimize spend and performance based on the insights