Manager - Performance Marketing - Beauty & Personal Care Startup

Job Description :

About the Role :

We are looking for a Performance Marketing Manager for one of India's most exciting new-age D2C beauty and personal care startups, founded in 2024.

Performance Marketing Manager will lead customer acquisition and digital growth across paid channels. This role offers end-to-end ownership of performance marketing, with responsibility for driving revenue growth, optimizing campaigns, and improving key marketing metrics through data-driven decision-making.

Key Responsibilities :

- Manage and scale paid campaigns across Meta and Google.

- Own performance metrics such as ROAS, CAC, CPA, CTR, and Conversion Rate.

- Analyze campaign performance and generate actionable insights.

- Optimize customer acquisition funnels and marketing efficiency.

- Build reports and dashboards to track business performance.

- Work closely with leadership to drive growth initiatives.

Required Skills :

- Experience with D2C brands, preferably in Beauty or Personal Care.

- Hands-on expertise in Meta Ads, Google Ads, GA4, and Shopify Analytics.

- Strong understanding of conversion funnels and performance marketing metrics.

- Data-driven mindset with strong analytical skills.

- Experience managing significant advertising budgets.

Why Join Us :

- High Ownership & Visibility

- Direct Access to Founders and Leadership

- Opportunity to Build, Not Just Maintain

- Fast Career Growth in a Scaling Startup

- Work on High-Impact Business Initiatives

- Learn and Grow in a Founder-Led Environment

- Be Part of a Well-Funded Growth Journey