Manager - Performance Marketing - Amazon Marketplace

Description:

Job Title: Performance Marketing Manager Amazon Marketplace

Location: Mumbai (On-site / Hybrid)

Experience: 3+ Years

Industry: FMCG / Skincare

About the Role:

Were looking for a Performance Marketing professional to lead and scale our brands presence on Amazon and other e-commerce marketplaces. This role requires a strong analytical mindset, hands-on campaign management expertise, and deep knowledge of marketplace dynamics in the skincare and personal care category.

Key Responsibilities:

- Own end-to-end performance marketing strategy for Amazon India including Sponsored Ads (SP, SB, SD), Deals, Coupons, and A+ content optimization.

- Plan, execute, and optimize campaigns to achieve ROAS, ACOS, and growth targets.

- Work closely with the sales, creative, and content teams to ensure brand consistency and visibility.

- Conduct regular keyword research, bid optimization, and product listing improvements to maximize discoverability.

- Manage Amazon Advertising Console, DSP, and other paid channels for marketplace performance.

- Analyze campaign performance, generate insights, and present actionable recommendations to drive efficiency and sales.

- Collaborate with Amazon account managers and internal teams for promotional planning and inventory management.

- Stay updated with Amazon algorithm updates, advertising trends, and category benchmarks.

Requirements:

- 3 to 5 years of hands-on experience in Amazon Ads / Marketplace Performance Marketing (preferably in FMCG / Beauty / Skincare).

- Proficiency in Amazon Seller Central, Advertising Console, and DSP.

- Strong analytical and Excel / Google Sheets skills; experience with analytics tools (Helium10, DataHawk, Jungle Scout, etc.) is a plus.

- Proven track record of driving sales growth and optimizing ad spends.

- Excellent communication, coordination, and project management skills.

- Bachelors / Masters degree in Marketing, Business, or a related field.