Manager - Performance Marketing

Role Overview:

We are looking for a Digital Marketing Manager with strong hands-on experience in performance marketing and managing monthly advertising budgets of 50 lakh to 1 crore.

Key Responsibilities:

- Plan, execute, and optimise paid campaigns across Google, Meta, and other digital platforms.

- Manage significant media spends and drive customer acquisition, CAC, and ROAS.

- Analyse campaign performance and identify opportunities to improve conversions and scale growth.

- Work closely with creative, content, and analytics teams to improve campaign effectiveness.

- Test new audiences, creatives, and acquisition strategies to maximise marketing ROI.

Requirements:

- 5+ years of experience in digital or performance marketing.

- Proven experience independently managing monthly advertising budgets of 50 lakh - 1 crore.

- Strong understanding of paid media, CAC, ROAS, conversion funnels, and campaign analytics.

- Experience in D2C, e-commerce, consumer brands, or other consumer-facing businesses.

- Strong analytical skills and a track record of making data-driven marketing decisions.