Performance Marketing Manager

What you will do:

- Own customer acquisition and revenue growth through paid digital channels.

- Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.

- Manage and scale monthly advertising budgets of 50 Lakhs+ while maintaining efficiency and profitability.

- Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.

- Build structured testing roadmaps across audiences, creatives, offers, landing pages, and campaign strategies.

- Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.

- Creative briefing, you do not need to produce creatives, but you must know what converts and brief accordingly.

- Establish tracking standards, UTM taxonomy, attribution consistency between Meta, checkout tool, Google analytics, and Shopify.

- Build a creative testing framework with iteration cadence.

- Own the paid media budget allocate across channels, justify decisions with data.

- Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setups.

- Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve them.

- Prepare regular performance reports with actionable insights and recommendations.

- Stay updated with platform updates, emerging trends, and best practices across paid media and analytics.

Requirements:

- 4-6 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.

- Strong expertise in Meta Ads and Google Ads.

- Can read a Shopify analytics report and cross-reference it with Meta and Google Ads.

- Proven track record of scaling customer acquisition while maintaining profitability.

- Experience managing and optimizing monthly advertising spends of 50 Lakhs or more.

- Hands-on experience implementing and troubleshooting:

1. Google Analytics 4 (GA4)

2. Google Tag Manager (GTM)

3. Meta Pixel

4. Conversion API (CAPI)

5. Conversion Tracking

- Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting.

- Has briefed creative for paid social, knows the difference between a hook-body that converts and one that looks good.

- Comfortable analyzing data and translating insights into actionable growth strategies.

- Experience working with D2C, E-commerce, Beauty, Wellness, FMCG, Consumer brands or Performance Marketing agencies is highly preferred.

- Strong attention to detail, ownership mindset, and ability to work in a fast-paced environment.

- Comfortable collaborating with Creative, Website, and Product teams.

Bonus Points:

- Has worked in a founder-led brand where they had real ownership, not just task execution.

Personality Fit:

- You care about the brand, not just the ROAS. A campaign that hits 3x by targeting the wrong audience is a failure.

- You flag problems before they become expensive. Silence is not acceptable when something is below the floor.

- You build systems, not spreadsheets. Reporting should be automated or templated within the first 30 days.

Hiring Process:

- The hiring process will include 12 assignments (all copyrights remain with the candidate unless otherwise agreed) and 3 interview rounds to ensure a strong mutual fit.

Compensation:

- Based on experience and expertise (open conversation).

Timings:

- Monday to Saturday 10am to 7 PM.