Key Responsibilities:
Campaign Strategy & Execution:
- Plan, execute, and optimize performance campaigns across Meta (FB/IG), Google Ads (Search, Display, YouTube), LinkedIn, Snapchat, programmatic, and other paid channels.
- Define full-funnel strategies from lead generation to site visits and bookings, tailored to the real estate buyer journey.
- Collaborate with Product teams to drive adoption of AI-first campaign automation tools built in-house or externally.
AI-Enabled Optimization:
- Leverage AI-powered insights (e.g., predictive audience scoring, automated bid adjustments, LTV prediction models) to improve campaign ROI.
- Run AI-led experiments like creative recommendations, smart budgeting, and personalized ad sequencing.
- Provide feedback to internal AI teams to refine model outputs and insights based on campaign learnings.
Channel & Creative Management:
- Set up and optimize paid campaigns: audience segmentation, keyword targeting, ad copy, bidding, and creative testing powered by AI-driven performance signals.
- Run A/B and multivariate tests for AI-suggested combinations of ad creatives, audience personas, and landing page variations.
- Identify micro-moments and personalized triggers using AI signals to refine messaging.
Analytics, Reporting & Insights:
- Build performance dashboards using GA4, Meta BM, Looker Studio & similar and integrate with AI-driven insight layers to predict trends and flag anomalies.
- Track and report on KPIs like CAC, CPL, CPQL, CPB, ROAS, CVR, and segment performance across city, funnel stage, and campaign type etc.
- Use AI-generated insights to summarize weekly performance and highlight actions for scaling or cutbacks.
Cross-Team Collaboration:
- Work closely with creative, design, product, and analytics teams to implement AI-led personalization and improve campaign effectiveness.
- Champion adoption of MarTech and AI tools internally, ensuring marketers understand the why behind model suggestions.
Trend Spotting & Innovation:
- Stay ahead of marketing and AI trends from generative AI in ad creatives to predictive targeting models and evaluate their relevance to our goals.
- Explore emerging channels like WhatsApp, native ads, influencer integrations, and AI-assisted conversational ads.
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