Manager - Performance Marketing

We are looking for a Performance Marketing Manager for one of the Home decor brands at the Ahmedabad location.

Key Responsibilities:

This position serves as a key strategy driver to enhance the digital platform for the organization and its customers.

- We are looking for a passionate Performance Marketing expert.

- Deliver the topline growth of the website business by Google Ads, Google Analytics, and Facebook Ads.

- Hands on with a fair amount of expertise in SMM and SEM.

- Own data analytics of all marketing initiatives - performance, SEO, content, and product; create reporting dashboards and provide insights to the team.

- Own the retention marketing - Implement CRM and drive engagements, conversions, and repeat purchases through WhatsApp, Email, and other communication tools.

- Collaborate with Product and Tech teams on seamless tracking and funnel optimisation.

- Developing and managing digital prospecting and remarketing campaigns, and paid marketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Understand User Experience and be able to innovate and improvise on frontend aspects.

Qualifications and Skills:

- MBA/PG with 5+ years of marketing experience with leading brands/Ecommerce platforms.

- Experience in creating, executing, and scaling marketing programs and SEO.

- Experience in leading a team of performance marketers.

- Hands-on experience with analytics tools/platforms like GA4, MixPanel, Metabase, etc.

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, having focused experience in paid marketing campaigns, Google Ads, and Facebook Ads.

- You are open minded, curious, and a strong problem solver.

- Strong communicator, adaptable, analytical, and a strong eye for details.

- Ability to create innovative marketing programs and/or partnerships to drive user growth.

- Experience in Amazon Ads will be an advantage.