Job Description:

Location: Delhi | Hybrid

About the Role:

We are looking for a passionate and data-driven Performance Marketing Manager to lead our marketplace and quick-commerce advertising initiatives. The role will be responsible for driving profitable growth, improving visibility, and maximizing advertising performance across Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart.

The ideal candidate should possess strong analytical capabilities, hands-on platform expertise, and a proven ability to scale business through performance marketing.

Key Responsibilities:

Campaign Planning & Execution:

- Plan, launch, and optimize advertising campaigns across Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart.

- Develop monthly, quarterly, and annual media plans aligned with business objectives.

- Manage campaign budgets and ensure efficient allocation across platforms.

Performance & Growth:

- Drive revenue growth while maintaining target ROAS, ACOS, TACOS, and profitability metrics.

- Continuously monitor campaign performance and identify opportunities to improve traffic, conversion rates, and sales.

- Enhance brand visibility, share of search, and overall marketplace presence.

Analytics & Insights:

- Conduct keyword research, audience analysis, and competitor benchmarking.

- Analyze performance data and derive actionable recommendations.

- Create dashboards, reports, and business reviews for leadership teams.

Cross-Functional Collaboration:

- Partner with Category, Sales, Content, Supply Chain, and Marketplace teams to achieve growth objectives.

- Coordinate with external agencies and platform partners to ensure best-in-class execution.

Innovation & Optimization:

- Stay updated on emerging marketplace advertising trends and platform capabilities.

- Identify new opportunities to improve campaign effectiveness and business performance.

Desired Qualifications:

- 4-7 years of experience in Performance Marketing, E-commerce Marketing, Digital Advertising, or Marketplace Growth.

- Strong hands-on experience with Amazon Ads and Flipkart Ads.

- Experience with Zepto, Blinkit, and Swiggy Instamart advertising platforms will be an added advantage.

- Advanced proficiency in Microsoft Excel and Google Sheets.

- Strong analytical, problem-solving, and stakeholder management skills.

- Ability to convert data into actionable business insights.

Key Success Metrics:

- Revenue Growth

- ROAS Improvement

- ACOS / TACOS Optimization

- New Customer Acquisition

- Market Share Growth

- Share of Search Improvement

- Budget Efficiency

- Forecast Accuracy

Platforms Managed: Amazon | Flipkart | Zepto | Blinkit | Swiggy Instamart

Why Join Us?:

- Opportunity to drive growth across leading e-commerce and quick-commerce platforms.

- High ownership and visibility within the organization.

- Collaborative, fast-paced, and growth-oriented work environment.