Manager - Performance Marketing

Job Description:

We are looking for a Performance Marketing Manager to lead customer acquisition through paid media channels. The role will own planning, execution, optimization, and scaling of digital campaigns across Meta, Google, YouTube, Affiliates, and Emerging Platforms.

Key Responsibilities:

1. Paid Media Management:

- Manage Meta, Google, YouTube, Programmatic, Affiliate, and Influencer performance campaigns.

- Plan and allocate digital marketing budgets.

- Scale campaigns while maintaining profitability targets.

2. Campaign Optimization:

- Monitor campaign performance daily.

- Optimize bidding strategies, audience targeting, creatives, and landing pages.

- Conduct A/B testing to improve ROAS.

3. Analytics & Reporting:

- Track CAC, ROAS, MER, CTR, CPM, CPC, and Conversion Metrics.

- Build performance dashboards and reports.

- Generate actionable insights for growth.

4. Agency & Vendor Management:

- Manage media agencies and platform partners.

- Coordinate with creative teams for ad creatives.

- Evaluate new acquisition channels and technologies.

Experience:

- 4-8 years in Performance Marketing.

- Hands-on expertise in Meta Ads, Google Ads, GA4, GTM, and attribution tools.

- Experience managing annual media spends of 5 Cr+.