Manager - Performance Marketing

Key Responsibilities

- Customer Acquisition Strategy

Develop and execute performance marketing strategies across:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Shopping, Display)

- Retargeting and remarketing channels

- Align acquisition campaigns with product launches, gifting seasons and ecommerce promotions.

- Campaign Management & Optimization

Manage end-to-end execution of paid marketing campaigns including.

- Continuously optimize campaigns to improve conversion and cost efficiency.

- Conversion & Funnel Optimization

- Collaborate with cross-functional team to improve conversion across the customer journey.

- Ensure campaigns drive profitable traffic and high-intent customers.

- Data & Analytics

- Track and report key performance metrics.

- Use data insights to refine targeting and budget allocation.

Who We're Looking For

- 4-7 years of experience in performance marketing

- Strong hands-on experience with Meta Ads and Google Ads

- Experience in ecommerce or D2C businesses preferred

- Strong analytical and data interpretation skills

Qualification

- Graduate / Postgraduate in Marketing, Analytics or related field preferred.