Manager - Performance Marketing

We are looking for a hands-on Performance Marketing Manager to drive app growth at scale. This isn't a role for a strategist who wants to delegate; we need a practitioner who knows how to turn media budgets into high quality app installs, engaged users, and measurable ROI. If you think in terms of funnels, cohorts, and unit economics rather than just clicks and impressions, you will thrive in this environment.

Responsibilities

- Lead the end to end execution of app download and AppsFlyer campaigns.

- Directly manage and optimize large scale campaigns across Google Ads (UAC / AdWords) and Meta Ads (Facebook and Instagram).

- Drive efficient user acquisition with a heavy focus on retargeting and re-engagement to improve down funnel conversions.

- Take full ownership of key performance metrics including CPI, CAC, ROAS, LTV, and overall funnel efficiency.

- Execute a rigorous A/B testing framework for creatives, ad copy, and audience targeting to constantly lower costs and improve quality.

- Utilize attribution and analytics tools to provide deep dive insights into campaign performance.

- Maintain high accountability for sizable budgets, scaling winning strategies and cutting underperforming spends quickly.