Manager - Performance Marketing

Description:

- Performance Marketing (Paid Acquisition & Growth)

- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping) to drive revenue and new customer acquisition.

- Own campaign strategy, budget allocation, bidding, creatives, and audience targeting to consistently achieve ROAS and CAC targets.

- Monitor and analyze daily/weekly KPIs including ROAS, CPA, CTR, CVR, AOV, and revenue contribution.

- Implement conversion tracking, pixel health checks, and event validation to ensure accurate attribution.

- Continuously optimize campaigns through A/B testing of creatives, landing pages, offers, and audiences.

- Scale winning campaigns while controlling ad fatigue and cost inflation.

- Coordinate with creative and content teams to develop high-converting ad creatives aligned with campaign goals.

- CRM, Retention & Lifecycle Marketing (Netcore)

- Own end-to-end CRM strategy using Netcore to improve customer retention, repeat purchase rate, and lifetime value.

Design and execute multi-channel retention strategies across:

- WhatsApp

- Email

- Push Notifications

- SMS

- RCS Notifications

Build and optimize automated customer journeys including:

- Welcome & onboarding flows

- Abandoned browse & cart journeys

- Post-purchase engagement

- Re-activation and win-back campaigns

- Segment users based on behavior, purchase history, lifecycle stage, and engagement levels.

- Personalize communication to improve open rates, CTR, conversions, and revenue per user.

- Analyze cohort performance and continuously refine journeys to maximize retention ROI.

Qualifications & Skills:

- 6-10 years of experience in Performance Marketing (complete product marketing till product sales), website management (Shopify), and CRM Management Netcore in E-Commerce Pet industry would be an advantage.

- Strong understanding of digital channels for marketing

- Excellent communication, leadership, and stakeholder management skills

- Optional: Proficiency in CRM tool (Netcore) and analytics platforms is an added advantage